You hear about identity theft all the time on the news and all over the web but it really sinks in how prevalent identity theft is when a major insurance company offers coverage for those affected. Allstate recently offered identity theft coverage for their home insurance customers in Tennessee for about $30 per year.

As you know by now that identity theft is a growing problem here in the US and hearing the news about data thefts at companies that keep electronic dossiers on millions of Americans. Members of the Senate Banking Committee on Thursday said they would press for new rules to protect the public.

Identity theft is a hot topic. You hear about it on television credit card commercials, and you hear people talking about it in their every day lives.The problem is that many people don't take it seriously and they don't take the necessary protective measures.